You're texting a friend about dinner plans. Instead of typing "sounds great," you send 👍. Your colleague drops a bad pun in Slack, and you respond with 😂. Your mom texts goodnight with 😴💤. We do this thousands of times a day without thinking about it. But somewhere between the invention of writing 100,000 years ago and today, we decided pictures belonged in our written language again.
From Punctuation Marks to Pictures
The story starts with a simple suggestion. In the 1960s, Vladimir Nabokov told The New York Times he wished there was "a special typographical sign for a smile—some sort of concave mark, a supine round bracket." He wasn't thinking about smartphones or Japanese mobile carriers. He just wanted a way to show tone in writing.
Computer scientist Scott Fahlman gave him one in 1982. He proposed :-) and :-( to help people distinguish jokes from serious statements on Carnegie Mellon's message boards. These emoticons spread through early internet culture, but they remained text-based. You had to tilt your head to see the face.
The Japanese took it further. In the late 1980s and 1990s, companies making portable electronic devices started creating small pictographs. Then in 1999, Shigetaka Kurita designed 176 pixelated characters for NTT DoCoMo's i-mode mobile service. The word "emoji" comes from the Japanese "e" (picture) and "moji" (character). The similarity to "emotion" is pure coincidence.
These early emoji were simple. A heart. A sun. A face. They existed only on Japanese phones and couldn't travel beyond three semi-compatible carriers: Docomo, KDDI, and Softbank.
The iPhone Changes Everything
Apple changed the game without meaning to. When the iPhone launched in Japan, users demanded emoji support. Apple added an emoji keyboard, initially just for Japanese customers. But people outside Japan discovered it. They enabled it through settings. Suddenly, emoji started appearing in texts worldwide.
The problem was chaos. Different platforms displayed different images. A smiley on an iPhone might not show up on an Android. Messages became garbled. The Unicode Consortium, which maintains text standards for computers, realized they needed to step in.
Starting in 2010, Unicode began encoding emoji into the universal standard. They created a system where each emoji gets a code—pizza becomes U+1F355—but each platform decides how it looks. Apple tends toward realistic designs. Google aims for "approachable, humble, and cute." Microsoft uses flat design.
This solved compatibility but created new problems. The same emoji can look dramatically different across platforms. A grin on one device might look like a grimace on another. Research shows people interpret emoji differently not just between cultures, but between phones.
Six Billion Emoji Per Day
The numbers tell the adoption story. In less than a decade, emoji grew from 500 characters to 3,000. Six billion emoji travel across the internet daily. About 92% of online communicators use them regularly.
In 2015, Oxford Dictionaries named 😂 (Face with Tears of Joy) its Word of the Year. Critics complained it wasn't a word. But that missed the point. Emoji had become part of how we write.
Columbia University linguist John McWhorter calls texting "fingered speech." We text the way we talk, he says. Written language emerged somewhere between 80,000 and 150,000 years ago. McWhorter notes that if humanity existed for 24 hours, writing only appeared at 11:07 p.m. For most of human history, we communicated face-to-face with words, gestures, and expressions. Emoji bring some of that richness back to text.
Most people don't use emoji alone. About 71% of messages with emoji combine them with words. When people do send standalone emoji, they typically use just one or two. Emoji work best as seasoning, not the main dish.
The Language Barrier That Isn't
Calling emoji a "universal language" sounds appealing. Pictures transcend words, right? Not quite.
Concrete objects work well. An apple emoji means apple everywhere. But abstract concepts get tricky fast. How do you show "maybe" or "justice" or "awkward" without reference to cultural knowledge?
Cultural interpretation varies wildly. Japanese people read facial expressions from the eyes. Americans focus on the mouth. This affects how they design and interpret emoji. The smiley face signals pure positivity in Western cultures. In Japan, it might cover embarrassment or seem inappropriate in formal contexts.
The thumbs-up emoji creates generational divides. Older users see agreement or approval. Younger users sometimes read it as passive-aggressive or dismissive. Same emoji, different worlds.
East Asians use emoticons more sensitively to context than Americans. They're also more likely to use them overall. Studies show that while people interpret the same platform's emoji differently, differences across platforms are even greater. Your intended 😊 might land as 😬.
Adding to the Dictionary
Anyone can propose a new emoji. You need a prototype, an explanation of how people would use it, and an argument for why it improves the ecosystem. The Unicode Consortium reviews proposals annually. The process takes up to two years.
This democratic approach has strengths and weaknesses. It allows representation—new skin tones, gender options, cultural symbols. But it also leads to oddly specific additions. Do we really need a person in a lotus position? A face with thermometer? The Unicode Consortium tries to balance utility with demand.
Some proposals spark controversy. Where's the representation for this group? Why was that symbol approved first? Emoji have become a battleground for visibility. Being in the standard Unicode set means being recognized, literally encoded into global communication.
What Emoji Mean for Writing
Research shows emoji conveying positive emotions do three things: they enhance the receiver's mood, increase perceived persuasiveness, and strengthen the sender's credibility. A simple 😊 can make your message land better.
But emoji aren't replacing words. They're supplementing them. They add tone and emotion to text that lacks facial expressions and voice inflection. They create shortcuts for complex feelings. They signal informality and warmth.
McWhorter's point about "fingered speech" matters here. For most of human existence, we spoke. Writing is the anomaly, the recent invention. Emoji make writing feel more like talking. They restore some of what we lost when we moved from speech to text.
The original emoji set had 176 characters. Now we have 3,000 and counting. We've added professions, foods, animals, symbols, and increasingly specific facial expressions. Each addition reflects something people wanted to say but couldn't with words alone.
The Future of Pictures in Text
Emoji won't become a standalone language. They're too culturally specific, too dependent on context, too limited in expressing abstract thought. But they're not going anywhere either.
They've embedded themselves in how we communicate. Businesses use them in marketing. Courts admit them as evidence. Linguists study them seriously. The Museum of Modern Art added Kurita's original 176 emoji to its collection.
New emoji proposals keep coming. The standards keep evolving. The cultural meanings keep shifting. A thumbs-up that meant one thing five years ago means something different now. Language changes. Emoji change faster.
We're not returning to hieroglyphics. We're doing something new—blending pictures with alphabets, adding visual tone to written words, making text feel more human. Nabokov wanted a typographical sign for a smile. Kurita gave us 176 pictures. Now we have thousands, and we're still inventing more.
Every day, six billion emoji travel through networks, carrying meaning their creators never imagined. Some land perfectly. Some get misunderstood. That's language. That's how we've always communicated. Now we just do it with pictures too.